Play is the foundation of who you become. It's through play that kids discover passions, interests and talents - which are what make them feel alive! We want our children to be happy so it’s important they find something they enjoy doing for themselves as much or more than anyone else. Play is important for healthy brain development as it's how children learn to master the world around them. It also helps kids develop new competencies and build confidence, which in turn will make their cognitive skills sharper than ever!